Media Socialist is a blog about, and a testing ground for, social media online.

That means we're gluttons for blogs, social networks, social bookmarks, wikis, user-generated video, photo-sharing, and everything Web 2.0.

Why is blue the most popular color in social media?

July 22, 2008 – 10:01 pm by Griffin Hammond

Someone tell me. I’m guessing Facebook started it.

Web design often differs between global cultures, but blue appears to represent social media on websites prominent in the U.S., Europe, South America, and Asia. Interestingly, when blue is not used prominently, a black/red motif seems popular. (YouTube, MetroFLOG, Netlog, Bebo, Tagged, Media Socialist!)

Social networks, by far, have most embraced the color blue. Nine out of ten of the top social networks in the U.S. share a blue scheme.

Social Networks: (Learn about social networks in our Social Media Catalog)

Facebook MySpace Yahoo! 360
LinkedIn Windows Live Spaces Hi5

Google Orkut V Kontakte Friendster
Skyrock V Kontakte Sonico
Classmates Reunion

Blog Services: (Learn about blogs in our Social Media Catalog)

Blogger Wordpress LiveJournal

Micro-blogging: (Learn about micro-blogging in our Social Media Catalog)

Twitter Plurk

Photo/video sharing sites: (Learn about photo-sharing in our Social Media Catalog)

Flckr Photobucket Imeem

Social bookmarking sites: (Learn about social bookmarking in our Social Media Catalog)

Digg Del.icio.us Reddit

Social aggregator sites: (Learn about social aggregators in our Social Media Catalog)

Friendfeed Plaxo Fav.or.it

Virtual worlds: (Learn about virtual worlds in our Social Media Catalog)

Gaia Online Google Lively

So why blue? What do you think? Leave a comment!

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  • BB
    I think it's just as you implied is that it's somewhat of a trend. Not only that it is easy on the eyes and maybe the fashion color for the web.
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