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Top Social Networks Here and Abroad 2009

June 30, 2009 – 2:44 pm by Griffin Hammond

Last year I compiled a large list of popular social networks in the U.S. and around the world. Using recent data from Alexa, I’ve updated the list for June 2009.

What’s Changed Since Last Year

  • Facebook, which had already beat MySpace globally, surpassed its rival in the U.S., and stole a lot of traffic from other global social networks.
  • Twitter stormed into the Top 10, becoming the #3 social network in the U.S. and #7 globally.
  • LinkedIn, Tagged, and Ning have doubled their global reach.
  • Yahoo! 360, Live Spaces (by Microsoft), and imeem halved their global reach.
  • Last year’s fastest growing social network, V Kontakte (Russia’s #1 website) moved from #6 to #5 on the Global Top 15.
  • Last year I overlooked the extremely popular (in China) Baidu, and popular deviantART (in the U.S.).

“Global rank” and “U.S. rank” represent web traffic compared to every other website (not just social networking sites). “Reach” is the percentage of worldwide users who access the site. Numbers in green have improved since last year; red numbers have suffered.

TOP 10 SOCIAL NETWORKING SITES IN THE UNITED STATES

# Social Network Global Rank U.S. Rank Reach Notes
1 Facebook
4
3
19.00%
Last year, Facebook passed MySpace globally…
2 MySpace
10
5
4.61%
This year, Facebook passed MySpace in the U.S.
3 Twitter
36
14
2.19%
New to the U.S. Top 10. Grew 11x in the last year!
4 LinkedIn
96
29
0.34%
For business connections. Moved up from #7 to #4.
5 AdultFriendFinder
64
49
1.22%
If this site’s shrinking, where will people go for sex?
6 Yahoo! 360
–*
–*
0.62%
After July 12, 2009, Yahoo! 360 is closed.
7 Tagged
75
52
0.71%
New to both the Top 10 U.S. & Top 15 global lists!
8 Ning
150
60
0.47%
New to the Top 10; Create your own social network.
9 LiveJournal
91
81
0.73%
Mostly a blogging site, but extremely popular.
10 deviantART 116
86
 0.56% I apologize for forgetting about this site last year.

Now look how the rankings change when you include users outside the U.S.

TOP 15 SOCIAL NETWORKING SITES WORLDWIDE

# Social Network Global Rank U.S. Rank Reach Notes
1 Facebook
4
3
19.00%
Facebook grew more than 3x in traffic in a year.
2 Baidu 9 376 5.71% Top social network (SN) and #1 website in China.
3 MySpace
10
5
4.61%
Of sites with shrinking traffic, the most popular SN.
4 Orkut
–*
–*
3.67%
Top SN in Brazil, India, & Paraguay.
5 V Kontakte
27
1,039
1.37%
Top SN in Russia, Ukraine, Belarus, & Kazakhstan.
6 Hi5
30
163
1.56%
Top SN in Thailand, Portugal, Romania, & Ecuador.
7 Twitter
36
14
2.19%
#10 website in South Africa, #13 in UK & Australia.
8 Skyrock
46
0.86%
Fell behind Facebook in France, Belgium, & Switzerland.
9 AdultFriendFinder
64
49
1.22%
Most popular in Peru, Mexico, Spain, & Vietnam.
10 Friendster
71
336
0.66%
Top SN in the Philippines.
11 Tagged
75
52
0.71%
#10 website in Iraq.
12 Mixi 85 1,988
0.65%
Top SN in Japan. Not available in English.
13 LiveJournal
91
81
0.73%
More popular in Russia & Ukraine than in the U.S.
14 LinkedIn 96 29 0.74% More popular in India & the Netherlands than in the U.S.
15 Yahoo! 360 –*  –* 0.62% Did you know? Yahoo also owns Flickr & Delicious.

continued from front page

Here are several other significant social networks and how they stack up:

OTHER SIGNIFICANT SOCIAL NETWORKING SITES

Social Network Global Rank U.S. Rank Reach Notes
metroFLOG
104
1,583
0.48%
Top SN & #5 website in Mexico.
Netlog
106
3,620
0.48%
#9 website in Belgium, #11 in Switzerland, & #16 in Italy.
Badoo  1,969  148
0.40%
#11 website in Cote d’Ivoire, #14 in Cameroon, #18 in Angola
Bebo
162
186
1.30%
Fell behind Facebook in Ireland & New Zealand.
Live Spaces
–*
–*
0.32%
Social networking by Microsoft Windows. Fell off the U.S. Top 10.
imeem
221
131
0.31%
Site for sharing music, video, & photos with friends.
Classmates
547
110
0.15%
Remember Classmates? Yeah, it’s still around.
Sonico
309
1,710
0.23%
Popular in some of South America. In Spanish/Portuguese only.

And in case you were curious, with all the Iranian social media activity, Facebook is the most popular social network in Iran (#4 website), and Twitter is the #94 website.

_________

*Yahoo! 360 and Windows Live Spaces are subdomains of more popular websites, so I used additional data to speculate ranking.

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