What the F**k is Social Media: One Year Later
September 13, 2009 – 11:46 pm by Kyle WelterMarta Kagan, US Managing Director at Espresso gave a keynote last year titled “What the F**k is Social Media.” This keynote is comprised of a nice overview of the space along with nice statistics that the last year has afforded.
Some key takeaway points:
- Visiting social sites is now the 4th most popular online activity-ahead of personal email (Nielsen, Global Faces and Networked Places, 2009)
- Social media is like word of mouth, on steroids
- Because, dear friend, social media is a f**king force to be reckoned with (insert yoda image)
- 1,000,000,000 web links, news stories, blog posts, and notes are shared on Facebook every week
If nothing else, take note of the slide design. A nice departure from the text-heavy presentations that all-too-often make the journey from projector to screen.
View more documents from Marta Kagan.
