Media Socialist is a blog about, and a testing ground for, social media online.

That means we're gluttons for blogs, social networks, social bookmarks, wikis, user-generated video, photo-sharing, and everything Web 2.0.

Author Archive

What the F**k is Social Media: One Year Later

Sunday, September 13th, 2009 by Kyle Welter

Marta Kagan, US Managing Director at Espresso gave a keynote last year titled "What the F**k is Social Media." This keynote is comprised of a nice overview of the space along with nice statistics that the last year has afforded. Some key takeaway points: Visiting social sites is now the 4th most ...

New Facebook design with real-time news feed

Thursday, March 5th, 2009 by Kyle Welter

Once again, Mark Zuckerberg is rolling out another Facebook redesign.... and shockingly enough, it seems to mimmick Twitter even further! Announced today through the Facebook Blog, the new changes are quite extensive and are definitely the largest we've seen since the creation of the news feed. The first update is the creation ...

Small Businesses’ Online Marketing Plans Call For More Social Network Spending

Monday, January 12th, 2009 by Kyle Welter

eMarketer posted a study today focusing on online marketing budget allocation of small businesses and not surprisingly, social networking has the highest budget increase over all other methods. 25% of small businesses say that they plan on spending "More" money on social networking while only 5% plan on spending "Less."  All ...

Obama continues social network through Change.gov

Sunday, November 16th, 2008 by Kyle Welter

Following his killer campaign, our new President Elect has decided to continue his efforts at involving his followers and engaging them through the use of "new" media at Change.gov Featured on the site is... The complete agenda on everything from civil rights to rural policy Infomation on the transition Blog  Newsroom updates "An American Moment: Share ...

Yarrrgh me networks have joined ship!

Friday, September 19th, 2008 by Kyle Welter

On an interesting note...as some of you may know, today is national Talk Like a Pirate Day. To tell you the truth, I had no idea until I hopped onto Google this morning and was delighted to see that they had tastefully edited their "Directory" to a "Direct'ry." It turns out ...

A brief overview on the Facebook Redesign

Thursday, July 31st, 2008 by Kyle Welter

At 6:32 pm on July 21st, Facebook released the highly awaited Facebook redesign. As written on the official Facebook profile previews page, the goal of the effort is to create, “a redesigned profile aimed at making things simpler, cleaner, and more relevant, while still giving you control over your own ...

Lenovo Utilizes Olympic Bloggers

Wednesday, July 30th, 2008 by Kyle Welter

The Olympics never fail to be an exciting time for not only the world of sports, but also for the world of marketing and branding. The Olympic athlete is viewed as patriotic, heroic and even superhuman, so when brands get the chance to be associated with these people, they take ...

The push for open social data availability strikes gold…kind of

Thursday, July 24th, 2008 by Kyle Welter

This Tuesday, Myspace released initiatives with Flixster and Eventful which will allow Myspace users to register and sign into the sites through their Myspace ID. This movement is the first data availability move that we see Myspace taking towards open-social networking, which is the idea of vertically aligning multiple social ...

Sense Networks creates mobile platform to track socializing habit

Tuesday, July 22nd, 2008 by Kyle Welter

Debuting its alpha product late June, Sense Networks has begun to implement their City Sense network throughout San Francisco and other smaller test grounds including Cambridge, MA. The idea behind City Sense is to utilize mobile tracking capabilities in order to process and display the movement of the people in ...

The long awaited virtual world, Lively by Google has taken form… and it’s looking interesting

Wednesday, July 16th, 2008 by Kyle Welter

Released June 8th, Lively by Google is one of the more exciting virtual worlds to hit the market this year. Realizing the limiting factors that desktop programs similar to SecondLife pose, Lively has alternatively been created as a web-based program which appeals to casual users over heavy creators. The concept ...