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Archive for the ‘Measurement’ Category


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Use Firefox to automate hundreds of screen captures

Friday, February 12th, 2010 by Griffin Hammond

Screen capture (noun or verb) To create an image of what's on your computer screen. Synonyms: screengrab, screenshot. Scroll down and you'll see this post contains several screenshots. You can see the value of capturing an image from a computer screen. It's easy to do with available software or keyboard shortcuts; ...

How to measure social media: A practical approach

Thursday, November 12th, 2009 by Matt Kelly

Benchmarking is the only way to measure the efficacy of a social media campaign. Don’t think social media is an entirely different animal just because you aren’t familiar with it. Because of the ad hoc nature of social, there is no universal way to approach it, but here’s what I’ve ...