Media Socialist is a blog about, and a testing ground for, social media online.

That means we're gluttons for blogs, social networks, social bookmarks, wikis, user-generated video, photo-sharing, and everything Web 2.0.

Why is blue the most popular color in social media?

Tuesday, July 22nd, 2008 by Griffin Hammond

Someone tell me. I'm guessing Facebook started it. Web design often differs between global cultures, but blue appears to represent social media on websites prominent in the U.S., Europe, South America, and Asia. Interestingly, when blue is not used prominently, a black/red motif seems popular. (YouTube, MetroFLOG, Netlog, Bebo, Tagged, Media ...