Media Socialist is a blog about, and a testing ground for, social media online.

That means we're gluttons for blogs, social networks, social bookmarks, wikis, user-generated video, photo-sharing, and everything Web 2.0.

How do college students find media online?

Saturday, January 9th, 2010 by Griffin Hammond

According to the Pew Internet & American Life Project, nearly half of Americans use search engines, like Google, daily. According to my browser history, I visit Google 19 times a day, on average! So it's with that search obsession that in July, I completed my Masters thesis, titled "Media search ...

Google Adds Social Media Avenue to Search

Thursday, December 4th, 2008 by Griffin Hammond

On the same day Google announced their virtual world, Lively, would shut down at the end of the year, they unveiled their latest search engine technology - SearchWiki. Not a fully public, editable wiki in the sense of Wikipedia, the Google Blog reports that SearchWiki is "a way for you ...

Facebook Fast Facts

Thursday, September 25th, 2008 by Griffin Hammond

I was doing research for work, and compiled some interesting numbers regarding Facebook: Facebook is the fifth most popular website in the U.S. (behind Google, Yahoo, MySpace, then YouTube) and also fifth globally (behind Yahoo, Google, YouTube, then Windows Live).¹ Currently there are 32 million regsistered users in the U.S.,² a number which ...

Lenovo Utilizes Olympic Bloggers

Wednesday, July 30th, 2008 by Kyle Welter

The Olympics never fail to be an exciting time for not only the world of sports, but also for the world of marketing and branding. The Olympic athlete is viewed as patriotic, heroic and even superhuman, so when brands get the chance to be associated with these people, they take ...

Ex-Google employees create search rival, Cuil

Tuesday, July 29th, 2008 by Nick Bodmer

Cuil, a new search engine created by many former Google employees, recently went live. Cuil (pronounced like "cool") is a search engine that differs from Google in two very important ways. First, page ranking is not determined by popularity, but instead by content analysis.  (Google's algorithm relies on how often other ...

Why is blue the most popular color in social media?

Tuesday, July 22nd, 2008 by Griffin Hammond

Someone tell me. I'm guessing Facebook started it. Web design often differs between global cultures, but blue appears to represent social media on websites prominent in the U.S., Europe, South America, and Asia. Interestingly, when blue is not used prominently, a black/red motif seems popular. (YouTube, MetroFLOG, Netlog, Bebo, Tagged, Media ...

The long awaited virtual world, Lively by Google has taken form… and it’s looking interesting

Wednesday, July 16th, 2008 by Kyle Welter

Released June 8th, Lively by Google is one of the more exciting virtual worlds to hit the market this year. Realizing the limiting factors that desktop programs similar to SecondLife pose, Lively has alternatively been created as a web-based program which appeals to casual users over heavy creators. The concept ...

Comcast searches Twitter for customers in need

Friday, July 11th, 2008 by Griffin Hammond

I read this Boston Globe article about customer complaints in social media, and one story caught my attention: When C.C. Chapman noticed a blemish in his high-definition television's reception during the NBA playoffs recently, he blasted a quick gripe about Comcast into the online ether, using the social network Twitter. Minutes later, ...

Top Social Networks Here and Abroad 2008

Wednesday, June 25th, 2008 by Griffin Hammond

Click here for 2009 Rankings I've compiled a large list of popular social networks in the U.S. and around the world, and using the most recent Alexa rankings, I've made a list of the most popular social networks here and abroad. "Global rank" and "U.S. rank" represent web traffic compared to every ...

I love stats & graphs: Top Blogs

Thursday, June 19th, 2008 by Griffin Hammond

I've been messing around with different web traffic stats sources, as I begin to look at the most influential bloggers. Blogs are starting to rival traditional sources of news and information, so from a public relations standpoint, it's important to know where the loudest voices are, because maybe you can get ...